Gathering Design Power

Yiwu has assembled a strong team of more than 100 top designers from different fields of all walks of life, but all with a passionate heart. This elite team is committed to using their professional skills and innovative thinking to bring more warmth and hope to the society. Let's get closer to the stories of several core members and find out how these behind-the-scenes heroes have dedicated their talents to support this extraordinary public service.

Li Hua is one of the young and promising brand designers who joined the project without hesitation. "I think this is a very meaningful opportunity to give back to the society," he said. "I hope that through my efforts, more people will pay attention to those things that really need help." Another senior graphic designer, Zhang Qiang, said: "Every detail is very important. We must do our best to live up to expectations."

Creativity lights up the future

Behind every successful public service advertisement, there are countless bright spots-the sparks of thought that come from the heart. Here we will take an in-depth look at some of the representative works born in this event and the inspiration behind them. Whether it is about environmental protection, caring for vulnerable groups or advocating a healthy lifestyle, each theme strives to express a profound sense of social responsibility in a way that is closest to the public. On the theme of environmental protection, the "Green Home" series of posters have won wide acclaim for their fresh painting style and intuitive information transmission. Designer Wang Li said: "I hope people will realize the importance of protecting the environment after reading this poster and be willing to take action to this end." As for the theme of caring for children's growth, a short film called "love is not absent" is particularly moving. It tells the story of volunteers accompanying left-behind children to spend an unforgettable time, which is moving. Designers skillfully integrate traditional cultural elements and modern design concepts to create works with both a sense of the times and cultural heritage. For example, the group of promotional albums of "The Beauty of Inheritance" draws on many ancient painting techniques, and at the same time adopts simple and fashionable forms of expression to give the ancient culture a new vitality.

Resource integration and win-win

A good idea needs the right platform to shine. The key to the success of this public service advertising promotion plan lies in the effective integration of multiple resources and the formation of a strong synergy. Government agencies provided policy guidance and support funds; media partners actively participated in reporting to expand influence; corporate sponsors generously contributed to ensure the smooth implementation of the project. In addition, there are community organizations volunteer groups have reached out to contribute. The support of government departments is crucial. They not only provide financial support, but also give full trust and freedom on many levels, so that the entire project can operate efficiently. The major news media reports also added a lot of exposure to the event and increased public awareness and social attention. Many well-known companies actively responded to the call. In addition to providing necessary funds, they also actively participated in specific implementation links, such as assisting in planning activity plans and coordinating on-site layout. The enthusiastic response of community residents is also indispensable. They mobilize at the grassroots level to drive more people around them to join this love relay race.

The voice that touches the heart

Excellent public service advertisement is not only a visual feast but also chicken soup for the soul. We interviewed some ordinary citizens and people from all walks of life, and asked them to talk about their feelings and thoughts on these works. Some people were moved to tears by a picture depicting the lives of left-behind children; others began to change their daily behavior after seeing a garbage sorting promotional video ...... Ms. Zhang recalled: "I happened to see a documentary about the difficult reading conditions of children in mountainous areas that night while watching TV, and a strong sense of sympathy suddenly welled up in my heart. The next day I signed up for a local volunteer organization, hoping to help even a child." There are many more examples like this, and this real feedback proves that good content can really resonate and have a lasting impact. There are also touching stories circulating on social media, and many netizens have expressed that they have been inspired and put them into practice in their lives.

Extensive impact

With the passage of time, these public service advertisements have gradually produced a wide range of repercussions across the country. Not only in the local caused a strong concern, but also attracted other cities and regions to follow suit. The school classroom has increased the relevant curriculum discussion topics; more similar banners have been posted on the streets; groups of young people who imitate the creation have emerged on the network platform ...... All these changes have benefited from the original loving efforts. What is more worth mentioning is that the successful experience of this activity is constantly spreading out. More and more cities begin to attach importance to the development of public welfare, and formulate relevant policies to encourage all sectors of society to participate in it. Many colleges and universities also incorporate such practical activities into the teaching system to cultivate a new generation of young people with a sense of social responsibility. Looking to the future, I believe that more meaningful content will continue to emerge to lead the fashion and further promote the construction of spiritual civilization in our country to a new level.